Jasper Hill group is able to provide both strategic consulting as well as tactical execution for a wide variety of marketing and financial activities including:
Here a few of the services we offer
- BUILDING BUSINESS PLANS
- GO-TO-MARKET PLANNING
- PRODUCT ROAD MAP PLANNING
- LAUNCH MANAGEMENT
- WEBSITE RECOMMENDATIONS
- SUBJECT MATTER EXPERT
- ASSET DEVELOPMENT/CONTENT CREATION
- EMAIL MARKETING
- ANALYST RELATIONS
- PR AGENCY MANAGEMENT
- PAID SEARCH [GOOGLE - SEA]
- EVENTS
- ORGANIC SEARCH
- SALES ENABLEMENT
- FINANCE
Business school teaches us that in a perfect world, we should write a business plan first, and then start our business or invest in a new market segment. But, most of us don’t live in a perfect world. So if you are running a business now and need to develop and document a business plan or evaluate whether to invest in a new market area, Jasper Hill Group can help.
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Products get launched all the time without a go-to-market plan. But this is like starting off on a round-the-world vacation without an itinerary. Your go-to-market plan becomes the blueprint for generating revenue from your marketing and sales efforts. Jasper Hill Group can create a comprehensive go-to-market
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Each horizontal and vertical market has nuances that can affect your roadmap. As you enter new markets, understanding the pain points of the buyer, gate keeper and influencers in the market and comparing the ability of your product to meet these needs is critical. Whether you have already identified the pain points, or you need us to help with it, Jasper Hill Group can provide gap-analysis of your current product and the additional roadmap requirements.
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Successful Go-To-Market launches require tight coordination and consistency of messaging. Jasper Hill Group engages both management and individual contributors as the single point of contact to provide up-to-date reporting on progress, results and optimization. Less time is lost and consistency is assured. Coordination of weekly project meetings with the team, including agendas and meeting minutes, are analyzed and consolidated in written weekly progress reports.
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Marketing campaigns require specific calls to action and links back to your website. It is important that once they arrive at your site, visitors easily find the information they seek. Jasper Hill Group conducts a thorough review of existing website pages and offers and makes recommendations for new content and guidance on page development.
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All marketing campaigns [direct response pieces, website content, white papers, ad campaigns, etc.] will benefit from a deep understanding of the specific industry and how it operates. To this end, Jasper Hill Group can identify and retain highly-qualified individual consultants that can assist in targeting specific audience with detailed and knowledgeable content-oriented marketing materials.
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ASSET DEVELOPMENT/CONTENT CREATION
Most companies require additional collateral to support direct marketing activities as well as the sales cycle. Jasper Hill will create assets such as solutions briefs, Business White Papers, Customer Success Stories, “Quickview” On Demand webinar series highlighting use cases and
Thought Leadership webcasts
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Email is a critical component of marking. Jasper Hill provides campaign ideas, promotions, suggested links and content for both the lead acquisition and nurturing processes. Often, campaigns are only as effective as they are managed, so Jasper Hill Group also provides comprehensive analysis of the results. Jasper can either work with your in-house teams or provide list procurement, html creation for emails, landing pages, and coordination with any suppression lists.
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Prospective customers look to technology and business (vertical market specialists) analysts for validation of who to put on their “short list” for upcoming projects. Technology vendors should update analysts in order to differentiate their products and services so they do not miss opportunities to compete for new business. Jasper Hill Group can hone your message, create your presentation, help you identify influential analysts, as well as create and manage the relationships with targeted analysts.
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Whether you are launching a new product or entering a new market with an existing product, it is not realistic to believe you will have the same brand recognition or loyalty in the new market as you may have had in an existing market. Whether you have your own PR agency, or would like us to recommend one, PR agencies are usually only as good as the people who manage them. They can memorize and even help you create your message, but they don’t create your message. They need active participation from someone who knows your company and the target market.
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Paid Search is a powerful way to immediately improve listings and gain prominence on search results pages. With paid search, multiple objectives can be addressed, while other campaigns do not provide the same advantages such as ROI and Share of Voice in finding customers in all stages of buying and brand awareness. Once the competitive marketplace is analyzed and a comprehensive set of keywords are identified, we will launch an effective paid search strategy and links to your site will appear in search placements on appropriate search engines.
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Events often have a high Cost Per Acquisition [CPA], so selecting and targeting events that reach the market’s key buyers and influencers and provide measurable results are critical to your success. Jasper Hill Group has several on-site event partners. Consulting/strategy customized for specific events can be developed . Event activities are dependent upon budgetary and support limitations.
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Natural search results get significantly more attention and click-through from Search Engine users. 74% of users that search for products and services use natural listings more than paid sponsored search results. In addition, with Google users trust natural search results more, which leads to a higher conversion rate.
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Development of sales tools and training materials to support all stages of the sales cycle is a critical piece of the plan. Additionally, definition of lead follow-up process and agreement from your sales regarding the guidelines for managing leads will be essential for CRM reporting.
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Small to medium businesses have many financial requirements that may spike at different times of the year or quarter. Jasper Hill Group can (on-site or offsite, on a retainer or full time) assist you to:
- Establish sound finance and administration processes for accounting, revenue recognition, business analysis, treasury and cash management systems.
- Create multi-year financial projections for business planning and investment presentations.
- Design, implement and maintain financial/operational/board reporting packages for small to mid size businesses.
- Provide support for your sales and market analysis for current operations as well for proposed expansion plans.
- Develop or refine site and enterprise license agreements. Coordinate sales compensation plans with revenue recognition guidelines.
- Provide guidance and leadership to the CEO and executive group.
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